Ford Amphitheater
Ford Amphitheater: From Construction to Opening Night to Today!
“They delivered on everything—large tents, directional signage, staff apparel, and numerous last-minute requests—with outstanding results.”
- Jake Hiersteiner. VP AEG Presents
Ford Amphitheater in Colorado Springs is a premier 9,000 seat outdoor venue that opened in August of 2024. It offers breathtaking views of Pikes Peak and the Air Force Academy! Ford Amphitheater was developed by Venu Holding Corporation and is operated by AEG Presents. Ford Amphitheater hosts a variety of live music events while also hosting private events such as weddings.
The Opportunity
Ford Amphitheater needed different types of signage and assets. Including large 10' x 50' merch tents, 20' x 20' entry tents, and 10’ x 10’ pop up tents. We also printed coroplast directional signage and coroplast menus that are placed throughout the amphitheater. We created lollipop signs used to direct the concert attendees to ride share destinations. BAP printed stickers used on each seat in the amphitheater and staff uniforms were an additional request, consisting of a polo and hoodie with DTF Ford Amphitheater logos.
Tent frames, directional signage, and site apparel?
We have everything. Email wingman@brandassetpartners.com to learn more about how BAP can help elevate your next event!
Hey Jake, In your words…HOW DID BAP DO WITH THIS PROJECT?
The Brand Asset Partners team excelled in supporting us during the final weeks before the Ford Amphitheater’s grand opening. They even drove down from their Denver headquarters to ensure everything was perfect as we neared completion. Their exceptional service, quality, and attention to detail and their genuine enthusiasm and buy in to our success was a welcome reprieve during a high stress lead up”.
Challenge
BAP was given very little time before opening day at Ford Amphitheater to get all of these items finished. All the menus and signage required multiple revisions leading up to the final product. After multiple revisions time was ticking very quickly.
Solution
Our team had to rapidly get all proofing done and ensure that no quality was compromised with the time constraint. By the time BAP finished all the products there wasn’t enough time to ship the product. This led to Mike, our co-president at BAP to hand deliver the items in time for opening day to ensure all products were perfect.
Conclusion
Ford Amphitheater and AEG Presents were thrilled with the products that they received. BAP is still working with Ford Amphitheater and AEG Presents to this day, creating updated and new products for the state of the art venue!
