MOORLOW @
The PGA SHOW
From First Trade Show to Standout Booth: Moorlow at the 2026 PGA Show
Meet Moorlow
Moorlow is a women-founded athleisure clothing brand focused on making fashion fun while promoting health and wellbeing with their products. Their brand centers around elevated, stylish activewear that can also transition from sportswear to lifestyle wear. The team is very purpose driven, with a percentage of purchases going to brain health research contributions, connecting physical activity to cognitive health. This makes them stand out in the athleisure industry, along with their fashion + performance driven mindset and their elevated, playful branding makes them a great partner!
To learn more about Moorlow or to order product for your pro shop click here
“What made the experience even more special was how Steve showed up throughout the process. He is professional and incredibly personable, but beyond that, he genuinely felt like a partner and a friend from day one.” - Holly Espy, Moorlow Co-Founder
The PGA Show Challenge
Preparing for a first trade show can be overwhelming, especially when timelines are tight and the options seem endless. Moorlow needed to make a strong impression at the 2026 PGA Show without exceeding its budget or compromising its distinctive brand identity.
Just as importantly, the team needed a solution that would deliver value beyond one event. The ideal display had to be visually impactful, easy to transport, simple to set up, and versatile enough to use at future trade shows and pop-up events.
OUR APPROACH
Drawing on our experience with the PGA Show and other growing brands, BAP helped Moorlow navigate its options, clarify priorities, and select a solution that aligned with its brand and budget.
Moorlow's vibrant colors, distinctive patterns, and clean design aesthetic provided a clear creative direction. We recommended a backdrop that allowed the brand to take center stage while creating a polished, cohesive booth presence.
With production timelines under control, we guided the team through the decision-making process, offering recommendations that balanced visual impact, practicality, and long-term value. The result was a display designed not just for the PGA Show, but for the events that would follow.
The Results
Moorlow's custom backdrop became the anchor of its PGA Show booth, helping transform the space into a polished brand experience that reflected its modern, elevated aesthetic.
The impact extended well beyond the initial event. Moorlow has continued to use the backdrop at every event since, appreciating its visual appeal, ease of setup and breakdown, and ability to consistently attract compliments.
For Moorlow, the result was more than a great-looking booth. It was a versatile, reusable brand asset that helped the team show up with confidence at its first major trade show and at the events that followed.
“Brand Asset Partners helped us show up confidently and stand out instantly.”
— Holly Espy, Moorlow
Client Q&A
When you met BAP, where were you in the overall process of preparing for the PGA Show?
When we first connected with Brand Asset Partners, we were honestly playing catch up. The PGA Show was our very first trade show; we were short on time, and we had no idea where to begin. Steve jumped in immediately, brought clarity to the chaos, and guided us toward exactly what we needed. He helped us make smart decisions that stayed within budget while still delivering something truly elevated.
Did you plan months in advance and how did it turn out?
Everything came together faster than we thought possible, and the impact was immediate. Even as first timers at the PGA Show, people kept stopping to comment on how polished and experienced our booth looked. That backdrop was the anchor and completely transformed our presence.
BAP looks to build partners, was this a great experience?
What made the experience even more special was how Steve (Wright, Co-Founder of BAP) showed up throughout the process. He is professional and incredibly personable, but beyond that, he genuinely felt like a partner and a friend from day one.
We have used that backdrop at every single event since, and it never misses. It is beautiful, easy to set up, easy to break down, and consistently draws compliments.